It’s innovation that drives Boris Meiners. As Senior Director Brand Audi, Digital Business, Customer Experience, he provides fresh digital services based on customer needs for the Chinese market. Making him, of course, a perfect match for the Audi Innovation Lab, where Chinese talents are given the opportunity to present their own thoughts and developments, and perhaps even implement them into Audi vehicles.
With his degrees in Architectural Design and Engineering from the Universities of Stuttgart and Graz, Meiners was well-versed in actively shaping the future even before he joined Audi. For this expertise and more, Meiners is available as an experienced discussion partner and can help participants of the Innovation Lab with tips and tricks.
Boris Meiners had the honor of closing the MQ! Innovation Summit 2019. All participants probably shared his summary of the event: “The sun is rising in the east and so does innovation. Meaning innovation is happening in china first. It has been an amazing journey for me. You made this MQ! an outstanding one..”