It’s innovation that drives Boris Meiners. As Senior Director Brand Audi, Digital Business, Customer Experience, he provides fresh digital services based on customer needs for the Chinese market. Making him, of course, a perfect match for the Audi Innovation Lab, where Chinese talents are given the opportunity to present their own thoughts and developments, and perhaps even implement them into Audi vehicles.
With his degrees in Architectural Design and Engineering from the Universities of Stuttgart and Graz, Meiners was well-versed in actively shaping the future even before he joined Audi. For this expertise and more, Meiners is available as an experienced discussion partner and can help participants of the Innovation Lab with tips and tricks.