Gaby-Luise Wüst

Gaby-Luise Wüst

President of Audi China

Gaby-Luise Wüst was born in Speyer/Rhineland-Palatinate. After studying business administration at the European Business School, she began her professional career in 1994 as a trainee with the BMW Group. After holding various positions, including in retail, Gaby-Luise Wüst was responsible in Beijing from 2003 to 2011 for the BMW Group’s strategies for market entry and growth in the Chinese market. After returning to the BMW headquarters in Munich, she was given responsibility for MINI in the Asia-Pacific region from 2012 to 2014.

She continued to expand her expertise in the Asian market during her subsequent two years as COO at Infiniti Global (Nissan Group) in Hong Kong. From September 2016 to April 2018, Ms. Wüst was Director Sales Operations General Manager with Nissan Group Global in Yokohama.

Since April 2018, Gaby-Luise Wüst has been Head of Sales Chinese mainland/Hong Kong at AUDI AG in Ingolstadt and additionally from December 2018 Head of China Product Project Management. With effect from July 1, 2019 she also took up the position of Audi China President.

The Audi MQ! Innovation Summit is all about asking questions — and finding the right answers. For Gaby-Luise Wüst, this has always been an important part of her life: “Curiosity makes me who I am. It basically led me to where I am today. Let us never stop questioning! I am proud to host this MQ! Innovation Summit because I can identify with its matter so much.”

According to Gaby-Luise Wüst, this is also the reason why China plays such a major role in establishing innovations: “It’s not just the technology that is establishing China’s world-leader status in automated driving – it’s also the openness and curiosity here towards new technologies.” However, it is not only curiosity that is important, but also the will to keep on learning: “70% of Chinese believe in the concept of an education over a lifetime. What you learn tomorrow is as important as what you learned in school. Let curiosity be our source of energy – let constant learning be the fuel to empower ourselves.”