Change is here. Are we ready to adapt? As Chairperson of JUCCCE, Peggy Liu is one of the leading catalysts of a green China. JUCCCE has stewarded China through multiple waves of societal-scale change, from smart grid to ecocities, from clean energy to efficient lighting. Now she is tackling planet-friendly diets with food education for kids.
TIME Hero of Environment and China’s “Green Goddess”, Liu’s CV is multidisciplinary and borderless: She has earned degrees in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT), and completed programs in Public Policy at the Harvard Kennedy School of Government and the Lee Kwan Yew School of Public Policy at the National University of Singapore. Before JUCCCE, she was lauded as an Internet Pioneer by Silicon Valley media. Her work ranges from software development to management consulting and venture capital. In 2007, Liu organized the MIT Forum on the Future of Energy in China, the first public dialogues between the US and Chinese government officials on clean energy. Amongst many other achievements for both planetary and personal health, Liu has used her expertise, eloquence, and heart-based storytelling to educate more than 1,000 Chinese government leaders on how to build sustainable cities and catalyzing the “China Dream”.
At the MQ! Innovation Summit 2019, Peggy Liu dared to take a look into the possible future of mobility: “The dream for individuals in cities changes from ‘one car per person’ to ‘undisrupted immediate access to movement’. New municipal transport fleets and shipping ports will be fully electric. Drones for shipping goods last mile will be commonplace. All data from all licensed transport will be fed into city-level dashboards.”
When it comes to premium mobility, Peggy Liu primarily has demands on communication in vehicles: “Personally, I want the freedom of being everywhere. How can I ‘be’ in more than one place at a time? To attend meetings around the world on the same day? To spend time with my kids who are in Boston, my team in Shanghai, and my friends around the world? What this really means is I want mobility to help me be ‘more present’ with people when I connect with them. Sometimes this is about delivering my physical body to a location. But it could also mean a virtual connection that focuses my attention on a conversational partner, and syncs up our emotional waves. This moves mobility beyond delivering atoms from one place to another. It is delivering my attention, my presence, my avatar to have an experience in another place. Mobility will not be confined to a car. It will be a caring cocoon that connects us all.”
As an entrepreneur, Peggy Liu has already achieved a lot. She also wants to encourage others to get started with their own ideas and innovations. However, they should pay attention to how they approach this: “Understand the difference between features and benefits. A benefit is how you solve a pressing real-world problem in your customer’s own words. A really cool feature is simply a technology waiting for a problem to solve.”
JUCCCE is a non-profit organization accelerating the greening of China for a healthier world. Since 2007, JUCCCE has been at the heart of the greening of China catalyzing societal-scale change in energy, urbanization, and consumption. Now they are on a mission to get families to eat in a way that is friendly to bodies and planet. JUCCCE acts as a consultant to governments and companies on sustainability. www.juccce.org.