Information '17

MQ! The Mobility Quotient is Audi’s innovation summit. Its goal is to define and, over the long term, establish the mobility quotient as a scientifically based standard for shaping the mobility of an organization or individual. It determines the level of flexibility of a person or an organization in the dimensions of space, time and society. The MQ can be affected by technology, communication and processes and defined by these factors:


Spatial Mobility
Where do the limits lie for mobility in a multi-dimensional world?

Spatial mobility does not only mean the movement of people, material or immaterial goods, or information from one place to another. It also includes all things pertaining to mobility, such as preceding, accompanying or following the movement, up to a protagonists’ strategy and the virtuality of mobility.
All these aspects of spatial mobility will be evaluated in the course of the MQ! to establish their influence on the mobility quotient.


Social Mobility
Which factors influence the mobility within social structures?

Social mobility is defined as the movement in between different socio-economic positions – both vertically in terms of a social climb or decline, and horizontally like in a career change – and it’s an essential factor of participation in social and cultural life. It is influenced by factors such as the permeability of organizations, collaboration and work models, up to support programs and financing systems.
During the MQ! we will determine which of these factors in which manner play a role in the mobility quotient.


Temporal Mobility
To which extent can mobility be temporally independent?

Temporal mobility is understood as the chronologically flexible availability of persons, goods, or information. As a specific form E-mobility means the chronologically (and spatially) independent execution of processes via internet, influencing all areas of modern life in terms of services and gadgets, which again have an impact on our motion patterns.
At MQ! we will analyze, how temporal mobility and its developments influence the mobility quotient.


Sustainable Mobility
How can mobility become as gentle on resources as possible?

Sustainability is a guiding principle for the usage of natural resources, focused on the conservation of defining characteristics, the stability, and the respective system’s natural ability to regenerate. Therefore, sustainable mobility includes all aspects of movements, which contribute to system preservation.
At MQ! we want to find out the impact of sustainable mobility on the mobility quotient, and determine the crucial influencing factors.


At the 2017 innovation summit MQ! The Mobility Quotient run by Audi we explored all these factors in a dozen mind-expanding talks and 12 insightful workspaces.
And we keep on working on the MQ.


MQ! The Mobility Quotient ’17 started a platform that linked technology, science, culture, commerce, politics, and society. We got the right people to work with us: all the digital experts interested in helping to shape the future of mobility.

International speakers addressed various aspects of future mobility. Plus workspaces led by specialists on spatial, temporal, and social mobility and sustainability brought us a little closer to the development of a scientific formula that leads to the MQ.

7th September ’17

We enjoyed mind-expanding keynotes and talks followed by a relaxed get together and decent party.

8th September ’17

We got to work and attended up to three of our 12 workspaces filled with insight and learning, before the final wrap-up keynote speech.


The 2017 innovation summit MQ! The Mobility Quotient run by Audi took place in the heart of German engineering: at Audi in Ingolstadt. Right next to the plants where Vorsprung durch Technik comes to life.

Audi Headquarters

Halle B
Ettinger Straße 107
85057 Ingolstadt


You missed this year´s summit! But that doesn’t mean we’ll stop keeping you updated on the innovation and the results we achieved – together with our inspiring speakers and attendees from all around the world: Go straight to our Social Wall and have a look at what’s up with the MQ!.