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The transition to electric mobility is happening at high speed. But beyond building electric vehicles, car manufacturers need to think about the way customers will be able to integrate electric cars in their everyday life. Especially in urban areas, transitioning to electric mobility means changing habits. What challenges do users face when transitioning to electric mobility in the city – both in terms of infrastructure and changes of habits? Which solutions might Audi, as a premium mobility provider, offer to face these challenges beyond the product „car“?