How might we fulfil well-being in mobility?

Mobility is in a constant state of change — now perhaps more than ever before. Numerous digital systems have already made it into the car, and in the future they could even enable vehicles to drive completely autonomously. For users, therefore, different things are at the forefront than it was the case just a few years ago. To make them feel comfortable in a vehicle, new ideas and approaches are needed.

Exactly these concepts were to be developed in this workshop. The participants searched for answers to these questions in groups. The results were insightful. As it turns out, technical functions are primarily a status symbol for Chinese customers. Thus, practical benefits play a subordinate role. Strong individualization is also of great importance for the Chinese market. In the future, Chinese customers expect intelligent technology in their cars. This should ensure that the cars are a place where it is possible to socialize and spend time with friends. For Audi, this workspace showed that the requirements for technical functions in cars are very different in Europe and Asia. The Chinese market sees the car much more as a status symbol. Most importantly, it must impress.

Pedro Oliveira

Technology and Innovation Evangelist Pedro is an experienced head of department with a demonstrated history of working in the automotive industry. He leads an extremely talented innovation team at PSW automotive engineering GmbH, which combines creative thinking, user-centered and prototype-driven design to improve the mobility of the future.

Isabel Wesche

Visionary and Questioner for a Sustainable Future Mobility After challenging positions and great experience in the overall automotive development process, Isabel found her place as leader of innovation & sustainability at PSW. She is a creative coach, forward thinker and networker to make people mobile.

Junli Fan

R&D Engineer and Innovation Explorer As an experienced R&D engineer, Junli focuses on developing vehicle bodies with innovative and creative methods. His motto: Every new vision is inspiring, keep an open mind and embrace the infinite possibilities of the automotive future.