How might functions on demand make our future cars as flexible as our lifestyles?

Just imagine having the perfect vehicle for all phases of your life! With functions on demand, our customers have the opportunity to flexibly adapt their cars to changing needs. Simply by adding additional options and extras, even after the vehicle’s delivery! We are looking for fresh perspectives on the future of the functions on demand portfolio and its customer journey. Share your approach and ideas on how to anticipate future customer needs?

Dorothea Stadelbauer

Having joined AUDI AG in 2016, Dorothea has been working as Functions on Demand rollout manager since summer 2018. She combines long-term experience in digital business and connected car departments at AUDI AG, including responsibility for internationalization of European markets.

Benjamin Schliewe

Having joined AUDI AG in 2010, Benjamin has been working as Functions on Demand rollout manager since 2017. Benjamin has long-term experience in digital business and connected car departments at AUDI AG, including responsibility for internationalization of European markets.

Tobias Rummel

Tobias holds a degree in International Business Management (M.Sc.) and currently works as a Trainee in the field of Digital Business Portfolio management. His functions on demand experience includes internationalization and rollout tasks within Audi Connected Car product marketing.