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At last year’s MQ! Innovation Summit we have developed a cooperation model between start-ups and Audi, focusing on hardware, which kicked-off this summer. This year we want to focus on software. We aim to improve and extend the concept for collaboration between software start-ups and Audi. As support, Daniel Cronin, a passionate entrepreneur, lecturer and keynote speaker as well as brand ambassador for innovations in procurement, is joining our workspace this year again.