The smartphone has been around for more than a decade. It is no longer just a helper in everyday life, but a central component of it. It combines computer, camera, and telephone in one device. It also opens up completely new possibilities in modern vehicles. For example, navigation can be carried out via the device if desired. The focus lies of course on the apps. But they can also be used directly in the vehicle — without a smartphone. For users to accept apps, however, they must be tailored exactly to their needs.
This workspace focused on possible ideas for new apps. As a guideline, three groups were each assigned a scenario. For example, there were “Traffic Jam” and “Family Trip”. In the pitches at the end, the teams presented their ideas. The result was not just one, but three ideas so well developed that they could be used in an Audi in the future. At the same time, the participants gained valuable knowledge about the principle of Design Thinking.