How might we build in-car applications with and for everybody?

The smartphone has been around for more than a decade. It is no longer just a helper in everyday life, but a central component of it. It combines computer, camera, and telephone in one device. It also opens up completely new possibilities in modern vehicles. For example, navigation can be carried out via the device if desired. The focus lies of course on the apps. But they can also be used directly in the vehicle — without a smartphone. For users to accept apps, however, they must be tailored exactly to their needs.

This workspace focused on possible ideas for new apps. As a guideline, three groups were each assigned a scenario. For example, there were “Traffic Jam” and “Family Trip”. In the pitches at the end, the teams presented their ideas. The result was not just one, but three ideas so well developed that they could be used in an Audi in the future. At the same time, the participants gained valuable knowledge about the principle of Design Thinking.

Markus Hummel

Program Manager Connected Car Markus is at the forefront when it comes to creating an amazing in-car experience through innovative digital services. His goal is to transform the car to a hub of entertainment and well-being. For more than 10 years he has been working in consumer electronics and automotive connectivity. Markus loves all things tech and is a passionate entrepreneur and founder of a successful startup. Currently he is working on the in-car experience of the future at Audi China and is first-hand experiencing the digital lifestyle of Chinese consumers, who are setting the pace and raising expectations for an immersive connected car experience.

Yuanyuan Ma

Android Platform Development Engineer Yuanyuan has been with Audi China since 2012 and has focused on the in-car infotainment system ever since. After several years' work on traditional in-car speech dialog systems, she extended those systems to Android platform with more functionalities. And now as an Android platform development engineer, Yuanyuan is eager to build up an in-car infotainment platform, where all developers can easily bring in their innovations and where our consumers can experience a friendly, interesting and useful system.