How might we decode the Chinese customers’ needs for electric mobility?

In 2018, for the first time ever, more than 5 million electric cars have been roaming our planet, nearly half of them on the streets of China. Audi has contributed to the new era: with the Audi e-tron, a sporty SUV with electrical all-wheel drive. But will it fit in and be attractive enough for the Chinese market? In this workspace you will see how Audi Innovation Research (AIR) Beijing is researching on prototypes and learn more about the product features of the Audi e-tron via VR and AR. Ultimately, we will have a co-creation workshop session in order to explorer in which areas Audi could do even better.

Dr. Christian Balzer

Head of Audi Innovation Research (AIR) Beijing Christian is Head of Audi Innovation Research (AIR) Beijing. AIR helps several business units within AUDI AG and Audi China to develop the right products, services or experiences for the Chinese market. AIR decodes customers' expectations today and explores China's tomorrow. Previously Christian worked in several positions at Audi's headquarters and led projects in several markets, e.g. the U.S., India, Japan, UK, Belgium and Germany.

Ming Zhu

Senior Research Analysist Ming is the Senior Research Analysist at Audi Innovation Research (AIR) Beijing. AIR works on diverse research directions. Ming is mainly responsible for market research projects with the focus on product, digitalization and innovation; as well as the agile online customer insight platform – Audi Innovators Circle. Before Ming joined AIR, she gained rich experience in market research for the automotive industry from one of the leading global market research firms in Germany.