In 2018, for the first time ever, more than 5 million electric cars have been roaming our planet, nearly half of them on the streets of China. Audi has contributed to the new era: with the Audi e-tron, a sporty SUV with electrical all-wheel drive. But will it fit in and be attractive enough for the Chinese market? In this workspace you will see how Audi Innovation Research (AIR) Beijing is researching on prototypes and learn more about the product features of the Audi e-tron via VR and AR. Ultimately, we will have a co-creation workshop session in order to explorer in which areas Audi could do even better.