How might we define the value of premium mobility?

Not only vehicle powertrains are changing, but also the way they are used. Mobility is becoming more a question of service rather than of ownership. Vehicles can be used for short periods of time — just as needed. This makes premium mobility harder to define, because luxury takes on a completely new meaning with such short cycles. How it can be defined was worked out by the participants of this workspace, all with regional differences and goals taken into consideration.

This workspace gave rise to some interesting ideas. Premium Mobility, for example, should be highly flexible, i.e., always offering users what they need at any given time. For example, when a family gets into a vehicle, they are to be offered a different experience than a businessman on the road. Vehicles with similar user profiles could be networked for interaction on the road. A visual adaptation to emotions or personal taste was also demanded.

Bernd Nägel

Product Planning and Strategy Bernd has been with the AUDI AG since 2015. He completed his studies in Computer Science in 2003 in Dresden where he proved himself to be a real genius with numbers: He solved a mathematical chess problem so well, it was enough for a world best performance. After that he was Head of a sports marketing firm. In 2011 he started at Volkswagen, where he was engaged in the distribution of the low-energy model XL-1.

Matthias Frank

Divisional Controlling Audi Group Matthias has a business management degree gained in his hometown university of Nürnberg as well as Barcelona. From 2005 till 2010 Frank held various positions in finance and sales for the brand Seat at the Volkswagen Group. From 2011 till 2015 he worked in Beijing – first for Bentley, later on he was responsible for controlling of Volkswagen's import vehicles. He joined AUDI in 2015.