Not only vehicle powertrains are changing, but also the way they are used. Mobility is becoming more a question of service rather than of ownership. Vehicles can be used for short periods of time — just as needed. This makes premium mobility harder to define, because luxury takes on a completely new meaning with such short cycles. How it can be defined was worked out by the participants of this workspace, all with regional differences and goals taken into consideration.
This workspace gave rise to some interesting ideas. Premium Mobility, for example, should be highly flexible, i.e., always offering users what they need at any given time. For example, when a family gets into a vehicle, they are to be offered a different experience than a businessman on the road. Vehicles with similar user profiles could be networked for interaction on the road. A visual adaptation to emotions or personal taste was also demanded.