How might we design a service to balance the requirements of users, cities and technology players?

Mobility itself is dynamic, and so should the associated systems. After all, constant change demands more flexible adaptations to the changing needs of users. This applies not only to the vehicles, but also to the infrastructures in which they move. In other words, faster adjustments to the circumstances are needed. In order to achieve this, commitment is needed from all sides.

The participants in this workspace worked out how this can be facilitated. The participants were divided into the three groups discussed – users, cities and technology. In the first step they put their own interests first, which led to negative results for the remaining groups. Afterwards, the participants were supposed to work together on different scenarios. It soon became clear that this resulted in an improved situation for all groups. Solutions were more targeted and more satisfactory overall. The groups relied on numerous data and analysis, which had a strong positive influence on their work.

Massimo Martinotti

Head of Mobility Solutions B.U. Massimo Martinotti is an Aeronautical Engineer who has worked in Automotive R&D, covering different positions and developing complex multicultural projects with different OEMs. Currently he is heading IDG Mobility Solutions B.U. crossing mobility transformation, new business models and digital products.

Jennifer Raffin

Head of Strategy Jennifer Raffin holds an M.Sc in Business Management with International Marketing (dist.) and has worked as a Strategy & Management Consultant mostly in the automotive industry for more than 8 years. Currently she is heading the Strategy Department of IDG and in addition manages projects in the field of new mobility.