How might we design the interior based on users’ needs?

Good design is not only visually attractive, but also functional. This is of great importance in a vehicle, where the design should create an atmosphere of well-being. At the same time, the driver and passengers must be guaranteed easy operation of all important systems. Design is therefore a central component of the user experience. But not every user has the same requirements. In this workspace, it was necessary to find out such requirements and analyze them more precisely.

For the participants, the car of the future should offer enough space to satisfy their personalized needs. An intelligent seating concept was much in demand. Meetings should also be as possible as relaxing in front of a large display or even sleeping on the road. Extending screens and tables could be a useful feature. The participants also wanted the interior lighting to match their mood.


Interior Architecture Designer In 2012, Vincent joined the Audi Interior Design team in Ingolstadt and, since then, has been identifying the trends of the future and implementing them into his interior designs. For a short term assignment in Beijing, he is here to build a stronger connection between the studios and understand the needs of the Chinese market. Vincent is driven by creating the most convenient interior spaces for the Audi customers.

Stephan Fahr-Becker

Head of Audi Design China Stephan became the new Head of the Audi Design China team recently. Understanding the needs of the Chinese car market, finding the trends of the future and creating designs beyond the ordinary will be his new task in the Beijing Design Studio. His passion for bold exterior shapes had its beginnings at Pforzheim University, where Stephan studied Transportation Design. As an Audi Exterior Designer, he worked on several projects like the Audi e-tron , the actual A5 and the upcoming A3 family.