How might we design the interior based on users’ needs?

Design is more than just shape; it’s a part of a bigger idea. It’s about people, their needs, purpose, and attitude. With the current shift from owning a car to merely accessing it, the challenge of creating a positive driving experience and joy of use for drivers is even greater. As an enabler for mobility, Audi strives to create cars that transfer real users’ needs into concrete interior concepts – thus creating rides that are more than just getting from A to B. In this workspace, help us identify what kind of experiences our users desire in the driver’s seat.

Yunzhou Wu

Project Manager / Interior Design Coordinator Audi Design China In 2018 Wu joined the Audi Design China team and since then he’s identifying the trends of the future and implements them into his interior designs – what better place for that than Beijing, where all the trends are born? Before he started his abroad experience, he worked as an Interior designer at the Design Center Ingolstadt, after finishing his studies at University Duisburg-Essen in 2012. Since then he’s driven by creating the most convenient interior spaces for the Audi customers.

Stephan Fahr-Becker

Head of Audi Design China Stephan became the new Head of the Audi Design China team recently. Understanding the needs of the Chinese car market, finding the trends of the future and creating designs beyond the ordinary will be his new task in the Beijing Design Studio. His passion for bold exterior shapes had its beginnings at Pforzheim University, where Stephan studied Transportation Design. As an Audi Exterior Designer, he worked on several projects like the Audi e-tron , the actual A5 and the upcoming A3 family.