Design is more than just shape; it’s a part of a bigger idea. It’s about people, their needs, purpose, and attitude. With the current shift from owning a car to merely accessing it, the challenge of creating a positive driving experience and joy of use for drivers is even greater. As an enabler for mobility, Audi strives to create cars that transfer real users’ needs into concrete interior concepts – thus creating rides that are more than just getting from A to B. In this workspace, help us identify what kind of experiences our users desire in the driver’s seat.