Sustainability is one of the most important topics of the present and the future. Using resources more efficiently and, ideally reusing them, helps to keep the earth clean. Of course, this is not only a matter for individuals, but also for companies. They can make a difference on a completely different scale and set a good example. This workspace was about identifying China’s demands on sustainable enterprises and developing concrete approaches.
The participants saw a stronger focus on fuel cell vehicles (FCEV) as one of the key topics for car manufacturers. Accordingly, the development of corresponding concepts have been brought to the foreground. They also identified potential for more sustainable design. Although companies should meet the demands of customers, they should also develop new ideas and innovations on the topic of sustainability. Completely new business models could help, too. Companies should be proud of sustainable products and pass this feeling on to their customers.