How might we empower the momentum for sustainable mobility?

Sustainability is one of the most important topics of the present and the future. Using resources more efficiently and, ideally reusing them, helps to keep the earth clean. Of course, this is not only a matter for individuals, but also for companies. They can make a difference on a completely different scale and set a good example. This workspace was about identifying China’s demands on sustainable enterprises and developing concrete approaches.

The participants saw a stronger focus on fuel cell vehicles (FCEV) as one of the key topics for car manufacturers. Accordingly, the development of corresponding concepts have been brought to the foreground. They also identified potential for more sustainable design. Although companies should meet the demands of customers, they should also develop new ideas and innovations on the topic of sustainability. Completely new business models could help, too. Companies should be proud of sustainable products and pass this feeling on to their customers.

Prof. Dr.-Ing. Peter F. Tropschuh

Head of Sustainability Prof. Dr.-Ing. Peter F. Tropschuh studied and did his doctorate at TU Munich. In 1988 he started working in technological development at AUDI AG. He´s been Secretary-General and led the predevelopment and development management departments, among others. He also built the department for scientific projects from the ground up. In 2006 he transferred to Volkswagen AG, where he led the AutoUni. As the person in charge of the department of strategy for sustainability Prof. Dr.-Ing. Peter F. Tropschuh switched back to AUDI AG in 2011.

Xinyu Liang

Senior Communication Officer Xinyu joined Audi China in 2017. As a PR professional, his field of work covers market intelligence, PR relations, as well as sustainability topics. Before joining Audi, Xinyu accumulated rich experience in various forms of corporations from avant-garde internet giant and NEV start-up to traditional automotive suppliers. He holds a degree both in German Studies and Media Economics.