How might we empower users to envision their future digital services?

The traditional development of digital services has reached its limits! Lots of new digital services fail the user’s expectation by providing a bad experience. How can we solve this problem? How can users be connected to leading-edge technologies? What motivates users to be involved and how do we effectively get feedback to improve systems and actually understand the user’s needs? In this workspace we try to give answers, we explore the involvement of the user through the entire development process, from an idea to the product, and we analyze methodologies such as design thinking, beta testing and pilot programs.

Jun Chen

Systems Architect Mobile Solutions Living in an era of digitalization, Jun Chen is a mobile enthusiast that strives to find the next big thing that excites and surprises. His next challenge is to bring agile development of digital services to the traditional world of automotive in a symbiotic manner.

Frank Dieminger

Digital Innovation Coordinator With his renewable energies engineering background, Frank Dieminger started his career several years ago within the technical development of Audi for developing sustainable products and solutions for customers. By taking over responsibility within the digital portfolio team and the Audi Innovation Research offices coordination he is curious about customer insights for designing an impactful digital service portfolio.


Subscribe to the MQ! newsletter and stay updated about the MQ! Innovation Summit and all its fascinating aspects.