How might we unleash the potential of station based micro mobility?

Micromobility is one of the great issues of our time. The idea behind it is as simple as it is ingenious: First, you get close to your destination by car. For the last few meters, however, a smaller electric vehicle is available. This ensures that the search for a parking space is less nerve-racking and that certain areas in cities have less traffic. In a station-based system, users have a parking facility and a large selection of micromobility vehicles on site. This workspace dealt with how such a solution could look and what the Chinese market demands of it.

The participants worked together in three groups: personas and user journey, locations and appearance of the mobility hubs, as well as complementary services. In the end, they presented their results to each other and clarified any questions that might have arisen. This resulted in some interesting lessons to be learned. For Chinese customers, for example, it is particularly important that the entire process — from arrival to departure — is as convenient as possible. The implementation in existing services such as WeChat or Alipay is clearly preferred to a separate app. Extended services are in demand, but the price-performance ratio must be right.

Thorsten Schrader

Predevelopment Vehicle Concepts Thorsten has been working for Audi since 2014 in the predevelopment of vehicle concepts. He dicated his work to User Experience based concept development and to making Audi part of sustainable urban development and redefining Mobility as a Lifestyle rather than a necessity.

Henrik Meyer

Innovation Management Powertrain I studied business administration with an MBA in International Management and have been working at Audi since 2014. Since then, I have, among other things, built up the innovation management in Audi Procurement and supervised numerous innovation projects. In addition, I am a real Micromobility fan and sports enthusiast.

Janina Hegewald

Predevelopment Innovations UX/UI After starting at AUDI as an intern, Janina Hegewald has continued her career in AUDI AG for the last five years, working on innovations in User Experience and User Interface. She studied at Hochschule Osnabrück and Tecnológico de Monterrey in Mexico, and earned degrees in International Management. Currently, she is finishing her Master of Science in Management at HHL Leipzig Graduate School of Management.