Micromobility is one of the great issues of our time. The idea behind it is as simple as it is ingenious: First, you get close to your destination by car. For the last few meters, however, a smaller electric vehicle is available. This ensures that the search for a parking space is less nerve-racking and that certain areas in cities have less traffic. In a station-based system, users have a parking facility and a large selection of micromobility vehicles on site. This workspace dealt with how such a solution could look and what the Chinese market demands of it.
The participants worked together in three groups: personas and user journey, locations and appearance of the mobility hubs, as well as complementary services. In the end, they presented their results to each other and clarified any questions that might have arisen. This resulted in some interesting lessons to be learned. For Chinese customers, for example, it is particularly important that the entire process — from arrival to departure — is as convenient as possible. The implementation in existing services such as WeChat or Alipay is clearly preferred to a separate app. Extended services are in demand, but the price-performance ratio must be right.