MQ! Innovation Summit

The future of mobility means a lot more than just getting from A to B. It has an impact on everybody’s life. Every person has to face the challenges and opportunities coming along with it. That is why we established the annual MQ! Innovation Summit. We? That is Audi.

With the MQ! Innovation Summit, we wish to provide a platform for everybody fostering an open and transparent dialogue about the future of mobility. #neverstopquestioning is our guiding principle for the event, with key questions revolving around: What is mobility? Which are its dimensions? And can we measure it? MQ! participants find the perfect environment for assessing these questions together – with other experts, thought leaders, scientists, visionaries, forward thinkers … with you. We want to find answers. We want to come closer to defining a quotient to assess mobility: the Mobility Quotient.


Do you want to be a part of this year’s MQ! Innovation Summit from 4th & 5th of December 2019 in Beijing?


Award winning concept

The MQ! Innovation Summit was awarded with the BrandEx Gold Award in the category “Best Conference”. The BrandEx Award is a creative award for successful live communication and honors outstanding brand experiences. The key evaluation criteria are creativity and implementation success. The award was presented on January 15, 2019 at the International Festival of Brand Experience in Dortmund. Initiators are the B2B magazine BlachReport, Messe Dortmund, the FAMAB communications association and the ‘Studieninstitut für Kommunikation’.